MessagePlus/OPEN
Solutions

Insurance

Competition significantly increased
Traditionally consumers have acted very conservatively with regard to their insurance needs. Often they choose the same company to insure against damage, injury, car accidents, or any other type of risk – in many cases this was simply the company which their parents had used. However, during the last decade this behaviour has dramatically changed. Today consumers compare the prices, performance, and service levels of various insurance companies, and are much more flexible in their behavior exploiting new information sources such as the Internet. Loyalty to a particular brand is increasingly a thing of the past.

Effective and personalized multi media communication
Several studies reveal that one key factor in customer satisfaction with insurance companies is an efficient, personalized multi media communication process. While older people still like to receive offers and marketing material via mail, younger people prefer the Internet, email and immediate notifications via SMS. What previously took days or even weeks now often has to be completed within minutes, like, for instance, the confirmation of a faxed application for car insurance for a customer sitting with a car dealer on a Saturday morning.

Clear competitive advantages with MessagePlus/Open
With MessagePlus/Open insurance companies can gain clear competitive advantages. Integration of multiple communication channels such as fax, email and SMS with any type of backend application guarantees immediate responses to any request. Business processes are accelerated from days to minutes and any type of information can be provided in a personalized format to meet the specific needs and preferences of any type of customer. In addition tremendous cost savings can be realized by speeding up communication, automating transactions, and providing information on demand.